LIDIA TALAVERA

Website Redesign & Ar Feature

Strategizing and executing the redesign of the website to enhance user experience and integrate innovative mobile features utilizing AR technology. This groundbreaking addition allows customers to accurately measure their feet and virtually try on shoes before making a purchase, revolutionizing the online shopping experience

Role: UX Designer, User Research.

Tools: Figma, FigJam, Miro, Adobe Creative, Google Suite,

Timeline: 4 months

Process: Research, Ideation, Prototyping, and Testing. Repeat.

research

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Cracking the Code: Revolutionizing Online High Heel Shopping for Every Foot

As technology creeps into every facet of daily life, consumers do most of their shoe shopping online. When it comes to high heels, we’ve observed it is much more difficult for a consumer to choose the right fit based on the number size alone because heels are more intricate and uniquely shaped than average tennis shoes. 

Consumers with uniquely sized and shaped feet are especially unlikely to be successful with online shoe shopping, which is leaving them frustrated with the process and less hopeful that their order will be successful. 

How might we create a service that can guarantee the correct size for an online shoe shopper and give them an overall positive experience?

  • We then performed a competitive analysis that included brands that target the same target as Lidia.

    We found it very interesting that only big brands like Nike and Amazon provided their customers with an AR tool.

    It was also eye-opening to see that none of the brands offered a personalized size guide which we believed had a considerable advantage in helping customers pick and choose their shoes while trying them on with AR software before they buy.

A resounding 90.3% expressed the need for a foot measurement feature

In this beginning phase, we sought out to understand how people experience shopping online.

We assumed that customers experience common pain points and frustrations, and there would be a need for technology for online shopping.

We surveyed 31 individuals, ages 18 - 55. 83.9% said they buy shoes online, and 90.3 % said a foot measurement feature would be helpful.

  • Some of the goals people aimed for were accurate sizing, price point, and style of the shoes. 

  • For the pain points, users found that shopping online included return hassles, wrong or inaccurate sizing, or quality was not as expected.

  • We conducted five interviews to determine how my target users currently search and choose shoe brands to buy from, their shopping preferences and the pain points they experience with the online process.

Meet Donna sachet, a fashionista with a size 18 feet.

BIO

Donna leads a bustling lifestyle, balancing personal commitments with a vibrant career in the performing arts. She exudes creativity and energy, lighting up every room she enters. With a natural knack for leadership, Donna is drawn to businesses led by strong women, eager to lend her support.

“Putting your best foot forward, no matter the size.”

NEEDS

  • Seeking a tool to streamline the online shoe purchasing process, minimizing time and effort.

  • Searching for a product that accommodates cisgender body types.

  • Staying up-to-date with the latest fashion trends.

GAINS

  • Streamlining the shoe shopping experience.

  • Instilling confidence to invest in high-quality, stylish footwear.

  • Empowering individuals to express their unique identity through their footwear.

  • Supporting small businesses led by entrepreneurial women.

PAINS

  • Struggling to find stylish, high-quality shoes in her size 18.

  • Frequently returning online shoe purchases due to poor fit or unexpected style.

  • Compromising with low-quality products that don't align with her lifestyle.

The Fashionista's Online Shoe Odyssey.

Our storyboard helps us tell stories about our user persona. This is useful and helps us to take the focus off our internal bias and assist us to empathize with our users.

Final thoughts & lessons learned

Founder's Vision and Open-mindedness
Lidia Talavera, the visionary founder behind the business, entrusted us with full autonomy to redesign her website, explore innovative UX/UI solutions, and develop cutting-edge technology to address customer pain points. The project is currently on hold as Lidia seeks funding to support its realization. In the meantime, we are delving deeper into AR technology, strategizing its seamless integration, and preparing for rigorous testing as we pave the way for transformative changes ahead.

User Education on New Technology
Another crucial lesson gleaned from this experience is the necessity of educating users about new technologies. We discovered that even groundbreaking features can be met with resistance or confusion if users are not adequately informed about their purpose and functionality. Moving forward, we will prioritize user education initiatives, including tutorials, guides, and demos, to ensure seamless adoption and maximize the benefits of innovative technologies.

Budget Limitations and Development Costs
One of the key takeaways from this case study is the importance of carefully managing budget limitations, particularly in the context of development costs. We learned that while ambitious goals can drive innovation, they must be balanced against the financial constraints of the project. Going forward, it is essential to conduct thorough cost analyses and prioritize features to ensure that resources are allocated effectively

Thank you!