CENTRAL TEXAXS FELINE RESCUE

Platform: Website redesign

Role: UX Researcher, UX Designer, Brand Specialist.

Tools: Figma, FigJam, Miro, Adobe Creative, Google Suite,

Timeline: 8 months

Process: Research, Ideation, Prototyping, and Testing. Repeat.

OVERVIEW

Scope

Bolo da Bia, a family-owned Brazilian bakery, is a community favorite, where cake holds deep cultural significance. From everyday treats to elaborate celebration cakes, they create desserts that bring joy to every occasion.

As custom bakeries rise in popularity, online ordering remains challenging, especially if you mix personalized cakes and dietary needs.

Process

Conducted market research and user interviews to understand the challenges of locating individuals when ordering custom desserts online. Developed user personas and mapped out user journeys to define key interaction points. Created wireframes and interactive prototypes using Figma, iteratively testing and refining the interactions with target users.

Solution

I was set on designing an intuitive ordering experience for a bakery that simplifies customization, accommodates dietary restrictions, and enables real-time bakery-client communication.