These are some of the projects I worked on during my Bootcamp at UC Berkeley, both collaborative or individual projects.
Wake Up Australia
About: Collaborated with a team of 5 where we researched and created a marketing plan for a fictitious nonprofit called Wake Up Australia. The goal was to increase awareness about the wildfire and how it affected wildlife in Australia. The team created a business overview including Value Proposition, Branding, Market, Audience, and competitive analysis, Marketing Strategies including Content Strategy, Keyword Research, KPIs, SEO, and finally, Planning and Building the Website.
Authors: Alex Gonzales, Caroline R. P. Gomes, Jaspreet Paneser, Lindsay Khodabandeh, Valen Xing | May 15, 2021
Marketing Plan & Website | Wake Up Australia
Created a digital marketing plan for a fictitious nonprofit called Wake Up Australia to increase awareness about wildfire and how it affected wildlife in Australia.
The project included a business overview including Value Proposition, Branding, Market, Audience, and Competitive Analysis.
Marketing Strategies include Content Strategy, Keyword Research, KPIs, SEO, and finally, Planning and Building the Website.
Authors: Alex Gonzales, Caroline R. P. Gomes, Jaspreet Paneser, Lindsay Khodabandeh, Valen Xing | May 15, 2021
“Whatever it is, the way you tell your story online can make all the difference.”
TA's Feedback: "Congrats on completing this first project!! You all have worked so hard during the first half of this Bootcamp, and all your newfound knowledge has been packed into and presented beautifully with this assignment. I love that you went down a different route and compiled your marketing plan into a Google Doc rather than a presentation. It seems like doing this complemented the strengths of your team very well and this definitely came through in the presentation of the deliverable. The amount of research that went into this project is very clear. It is one of the more data-driven presentations that I’ve come across and that is highly appreciated considering the goal of this assignment and its “real-life” application."
Au La La Design
About: For this project, I did a comprehensive audit of a local clothing business's content marketing, and assessed what it needs to do to expand to the national level. Identifying Competitors, Content Gaps, Content opportunities and Ideate Content, using tools like SEMrush’s Topic Research, Google (Autocomplete, Results and Trend) and Answer the Public.
Author: Caroline R. P. Gomes | Apr 13, 2021
TA's Feedback: “Once again you kill it with your homework. Beautiful, clean, and well-organized deck with structured and funded ideas. The Summary Summary details are concise, thorough, and practical. All campaign goals and objectives are clear, measurable, realistic, and tied to the business’s overall objectives. The Content Audit provides a detailed, comprehensive list of the company’s owned and non-owned content across multiple platforms. All of the Content Gaps identified are relevant to the company and campaign goals. Social Media Examples of Social Media posts for each channel are provided and they adhere to the channel’s practices and nuances. Congratulations."
SoulCycle
About: For this project, we devised a loyalty program for a national brick-and-mortar business, and to create a loyalty program that incentivizes repeat visits and creates brand evangelism online. We included an overview of the business, Audience & Competitive Analysis, developed a Loyalty Program, Digital channel mix, Search campaign & Google Ads campaign.
Authors: Archana Kakollu, Caroline Gomes, Cindy Ruiz, Devin Lewis | July 22, 2021
