Marketing Plan & Web Design

WakeUp Australia | Animal Support Website

About: Collaborated with a team of 5 where we researched and created a marketing plan for a fictitious nonprofit called Wake Up Australia. The goal was to increase awareness about the wildfire and how it affected wildlife in Australia. The team created a business overview including Value Proposition, Branding, Market, Audience, and competitive analysis, Marketing Strategies including Content Strategy, Keyword Research, KPIs, SEO; and finally, Planning and Building the Website.

Authors: Alex, Caroline, Jaspreet, Lindsay, Valen | May 15, 2021

  • 1 - Goals & Objectives

  • 2 - Audit | Owned Content

  • 2 - Audit | Non-Owned Content

  • 3 - Competitor Analysis

  • 4- Content gap Analysis

  • 5 - Ideas for Owned Content

  • 5 - Ideas for Non-Owned Content

  • 6 - Content Ideation | Keywords

  • 7 - Content Ideation Strategy

MOCKUPS

NEWSLETTER

IG STORIES

BLOG POST