BOLO DA BIA
Platform: Mobile App
Role: UX Researcher, UX Designer.
Tools: Figma, FigJam, Miro, Adobe Creative, Google Suite,
Timeline: 4 months
Process: Research, Ideation, Prototyping, and Testing. Repeat.
OVERVIEW
Scope
With the rise of custom dessert bakeries, online ordering can still be daunting, particularly when personalizing cakes or addressing dietary needs. This project will develop an app to simplify and enhance the online ordering process for a bakery that simplifies customization, accommodates dietary restrictions, and enables real-time bakery-client communication.
Process
Conducted market research and user interviews to understand the challenges of locating individuals when ordering custom desserts online. Developed user personas and mapped out user journeys to define key interaction points. Created wireframes and interactive prototypes using Figma, iteratively testing and refining the interactions with target users.
outcome
Increased order efficiency and improved user satisfaction by 25% through a personalized ordering experience and streamlined checkout process.
the SOLUTION
EMPOWERING JOB SEEKERS THROUGH POSITIVE PSYCHOLOGY AND CONNECTION
Bolo da Bia, a family-owned Brazilian bakery, is a community favorite, where cake holds deep cultural significance. From everyday treats to elaborate celebration cakes, they create desserts that bring joy to every occasion.
As custom bakeries rise in popularity, online ordering remains challenging, especially if you mix personalized cakes and dietary needs.
Target Market: Brazil
Main Target Audience: Dessert Enthusiasts and Dietary-Conscious Individuals
Platform: Mobile, Android
the problem
a recipe for frustration
I identified several key issues within the cake ordering experience that affect user satisfaction and engagement. Here are some:
Confusing Options
Difficulty navigating and visualizing choices.
Unclear Pricing
Lack of transparency in how customizations affect costs.
Lack of Updates
Insufficient communication about order status.
-
74% of users abandon an online purchase due to complicated checkout processes, unclear information or lack of customization options.
76% of bakery customers are looking for more personalized options when ordering desserts.
46% of bakery websites are not mobile-friendly, but 57% of consumers use mobile devices for ordering,
Dietary Limitations Challenges in finding safe options for dietary restrictions.
Long Order Completion Time Inefficient flows causing cart abandonment.
-
65% of users found current online ordering systems confusing and lacking in customization and/or support.
72% of surveyed bakery customers reported that existing options for customizing desserts are insufficient.
58% of participants with dietary restrictions found it challenging to identify safe and appropriate options.
How might we…
Streamline the customization options so that users can easily visualize and understand how
their choices impact the final product and pricing?
Optimize communication throughout the ordering journey to keep users updated on order status and alleviate anxiety?
persona
Emma, the Discerning Dessert Lover
Emma, 37, is a busy mom of two young children, one of whom has special dietary needs.
“I often end up settling for something that’s almost right but not exactly what I want. I’d love a simpler way to customize my desserts to fit my exact tastes, especially when dealing with dietary restrictions.”
-
Personalization: Emma wants to tailor desserts
to her family’s specific dietary needs.Convenience: She seeks an easy and efficient online ordering process that minimizes stress and saves time.
Dietary Accommodation: As a gluten-free consumer, Emma needs clear and dependable options that meet her dietary restrictions.
-
Complex Customization: Emma finds it difficult to see how her custom choices impact price and availability.
Dietary Restrictions: Finding and verifying gluten-free options is a major challenge.
Ordering Frustrations: Current systems are confusing and lack transparency, causing frustration and wasted time.
User journey
wireframes
Whisking up CREATIVE SOLUTIONS
After in-depth research into our users' needs, it became clear that the design must prioritize time-saving and clarity. Users want to make confident choices without feeling overwhelmed by options.
The goal is to create an intuitive experience that allows them to easily craft their ideal dessert order, all while ensuring their dietary requirements are securely met.
Key Results from testing
Rolling out the dough
Developing a solution that integrates positive psychology to support mental wellbeing and facilitate meaningful professional connections, people who who have faced similar challenges, offering career advice and activities to enhance mental well-being
Target Market: United States
Main Target Audience: Job Seekers
Stage: Proof of Concept
Quotes from Users
“I appreciated the simplicity of the order process coupled with the ability to personalize every aspect of my dessert choices. I know exactly how many people I can feed with a 6-inch cake before ordering. Saves so much time, this is amazing.”
"Being able to track my order with updates made the process feel much smoother, and I appreciated the convenience of the quick order feature too. I felt confident in what to expect or if in case I need to prepare for any possible delays."
"I found the bakery app's flow to be incredibly intuitive and user-friendly. Navigating from selecting desserts to customizing, to ordering them, even tracking my order was seamless.”
"The clear, detailed pricing for each customization made it so easy to adjust my order without surprises. I felt confident knowing exactly how my choices would affect the final cost."
Design System
let's add some sprinkles
Developing a solution that integrates positive psychology to support mental wellbeing and facilitate meaningful professional connections, people who who have faced similar challenges, offering career advice and activities to enhance mental well-being
Target Market: United States
Main Target Audience: Job Seekers
Stage: Proof of Concept
The Cherry on Top
the Final Screens
